مقالات
Celebrity vs Influencer Endorsements: Exploring the Effects of Credibility and Parasocial Relationships on Consumer-Based Brand Equity
Celebrity vs Influencer Endorsements: Exploring the Effects of Credibility and Parasocial Relationships on Consumer-Based Brand Equity Authors: D. Venciute, A. Degulytė, R. Correia, R. Meneses, V. Auruskeviciene Journal / Source:
Influence of Celebrity Endorsements in Advertisements on the Purchasing Intentions Among Higher Education Students
Influence of Celebrity Endorsements in Advertisements on the Purchasing Intentions Among Higher Education Students Authors: R. Mohan Journal / Source: IIMT Journal of Management (Emerald) Year: ۲۰۲۵ (جلد ۲، شماره
Investigating the Effect of Advertising Irritation on Digital Advertising Effectiveness: A Moderated Mediation Model
Investigating the Effect of Advertising Irritation on Digital Advertising Effectiveness: A Moderated Mediation Model Authors: نویسندگان متعدد Journal / Source: Decision Support Systems (ScienceDirect) Year: ۲۰۲۵ (جلد ۱۸۹، مقاله ۱۱۴۳۸۶)
Meta-analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections
Meta-analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections Authors: نویسندگان متعدد Journal / Source: International Journal of Research in Marketing (ScienceDirect) Year: ۲۰۲۵ (آوریل ۲۰۲۵) Reference / DOI:
. Examining the Immediate and Delayed Impact of Immersive Media on the Effectiveness of Social Media Influencer Advertising: An Experimental Approach
Examining the Immediate and Delayed Impact of Immersive Media on the Effectiveness of Social Media Influencer Advertising: An Experimental Approach Authors: نویسندگان متعدد Journal / Source: ScienceDirect Year: ۲۰۲۵ Reference
Do AIGC Ads Require Smarter Consumers?
. Do AIGC Ads Require Smarter Consumers? Authors: نویسندگان متعدد (نویسنده مسئول: Dr. Lokhman Hakim Osman) Journal / Source: ScienceDirect (International Journal of Customer Relationship Marketing and Management context) Year: