مقالات
Understanding Consumer Repurchase and Word-of-Mouth Behavior in Brick-and-Mortar Retail: Role of Retail Store Attributes, Brand Loyalty and Perceived Value
Understanding Consumer Repurchase and Word-of-Mouth Behavior in Brick-and-Mortar Retail: Role of Retail Store Attributes, Brand Loyalty and Perceived Value Authors: F. Mirza, D.H. Ting, A. Hussain Journal / Source: South
Evolution of Rebranding: A Structured Literature Review and Research Agenda
Evolution of Rebranding: A Structured Literature Review and Research Agenda Authors: D. Sangroya, C. Jebarajakirthy, H.I. Maseeh, R. Saha, Y. Gupta Journal / Source: Marketing Intelligence & Planning (Emerald) Year:
Exploring Employer Branding and Company Performance Results in Non-Crisis and Crisis Times: The Mediating Role of HRM Outcomes in Central European MNCs
Exploring Employer Branding and Company Performance Results in Non-Crisis and Crisis Times: The Mediating Role of HRM Outcomes in Central European MNCs Authors: نویسندگان متعدد Journal / Source: Journal of
Building Brand Loyalty Through Value Co-creation Practices in Brand Communities: The Role of Affective Commitment and Psychological Brand Ownership
Building Brand Loyalty Through Value Co-creation Practices in Brand Communities: The Role of Affective Commitment and Psychological Brand Ownership Authors: Z. Wang, X. Yang Journal / Source: Journal of Research
How Does Brand Authenticity Influence Brand Loyalty? Exploring the Roles of Brand Attachment and Brand Trust
How Does Brand Authenticity Influence Brand Loyalty? Exploring the Roles of Brand Attachment and Brand Trust Authors: نویسندگان متعدد Journal / Source: Asia Pacific Journal of Marketing and Logistics (Emerald)
Relationship of Brand Credibility and Brand Loyalty: The Mediating Effects of Attitude Toward Brand
Relationship of Brand Credibility and Brand Loyalty: The Mediating Effects of Attitude Toward Brand Authors: M.I.U. Haq, A. Khaliq Alvi, M.A. Somroo, N. Akhtar, A. Ahmed Journal / Source: Journal