مقالات انگلیسی
The Impact of Brand Equity on Vertical Integration in Franchise Systems
The Impact of Brand Equity on Vertical Integration in Franchise Systems Authors: Mohammad Kayed, Manish Kacker, Ruhai Wu, Farhad Sadeh Journal / Source: Journal of Retailing (ScienceDirect) Year: ۲۰۲۵ (جلد
How Digital Efforts Build Equity: Moderating Role of Brand Type, Familiarity, and Consumer Green Consciousness in the Fashion Sector
How Digital Efforts Build Equity: Moderating Role of Brand Type, Familiarity, and Consumer Green Consciousness in the Fashion Sector Authors: نویسندگان متعدد Journal / Source: ScienceDirect (نشریه حوزه بازاریابی خردهفروشی)
Digital Brand Equity: The Concept, Antecedents, Measurement, and Future Development
Digital Brand Equity: The Concept, Antecedents, Measurement, and Future Development Authors: Stephen L. France, Nebojsa S. Davcik, Brett J. Kazandjian Journal / Source: Journal of Business Research (ScienceDirect) Year: ۲۰۲۵
Capitalizing on B2B Brand Equity: A Supply Chain Perspective
Capitalizing on B2B Brand Equity: A Supply Chain Perspective Authors: Miao Wang, Lin Wu, Altricia Dawson, Yumeng Zhang, Lina Zhang Journal / Source: Journal of Business & Industrial Marketing (Emerald)