دانشسرا
The Impact of Brand Equity on Vertical Integration in Franchise Systems
The Impact of Brand Equity on Vertical Integration in Franchise Systems Authors: Mohammad Kayed, Manish Kacker, Ruhai Wu, Farhad Sadeh Journal / Source: Journal of Retailing (ScienceDirect) Year: ۲۰۲۵ (جلد
How Digital Efforts Build Equity: Moderating Role of Brand Type, Familiarity, and Consumer Green Consciousness in the Fashion Sector
How Digital Efforts Build Equity: Moderating Role of Brand Type, Familiarity, and Consumer Green Consciousness in the Fashion Sector Authors: نویسندگان متعدد Journal / Source: ScienceDirect (نشریه حوزه بازاریابی خردهفروشی)
Digital Brand Equity: The Concept, Antecedents, Measurement, and Future Development
Digital Brand Equity: The Concept, Antecedents, Measurement, and Future Development Authors: Stephen L. France, Nebojsa S. Davcik, Brett J. Kazandjian Journal / Source: Journal of Business Research (ScienceDirect) Year: ۲۰۲۵
Capitalizing on B2B Brand Equity: A Supply Chain Perspective
Capitalizing on B2B Brand Equity: A Supply Chain Perspective Authors: Miao Wang, Lin Wu, Altricia Dawson, Yumeng Zhang, Lina Zhang Journal / Source: Journal of Business & Industrial Marketing (Emerald)
This Is Marketing
خلاصه کتاب This Is Marketing Seth Godin | Portfolio/Penguin | 2018 گادین با بازتعریف بازاریابی آغاز میکند. بازاریابی، در نگاه او، فریادزدن برای همه نیست؛ تلاشی است برای ایجاد تغییری
Building a StoryBrand
خلاصه کتاب Building a StoryBrand Donald Miller | HarperCollins Leadership | 2017 میلر کار را با یک مشاهده ارتباطی شروع میکند: پیامهای برند اغلب آنقدر پیچیدهاند که مخاطب نمیفهمد برند